For Release:  10/18/23

For More Information:  Melissa Brand, 262-206-8442

Wisconsin specialty crop growers and winery/agri-tourism operators are encouraged to attend the Growing Wisconsin Conference (Formally the Wisconsin Fresh Fruit & Vegetable Conference (WFFVC) being held January 21-23, 2024, at the Kalahari Resort in Wisconsin Dells.

The Growing Wisconsin Conference offers 7 educational tracks for apple, berry, grape, fresh market vegetable and Christmas Tree growers and agri-tourism and winery operators. In addition to the educational sessions, there is a trade show and networking opportunities.

Over 85 sessions will offer attendees information on production, business strategies, marketing, labor and other topics affecting specialty agriculture operations.  To see specifics on sessions being offered and the speaker line-up, go to https://freshfruitvegetable.org/Complete-Schedule.

The trade show features businesses that provide inputs and services to the growers and businesses involved in the Conference.  To see our exhibitor lineup go to https://freshfruitvegetable.org/Exhibitors.  Exhibitors are encouraged to sign-up as soon as possible as space is limited.

Attendees have access to a special rate at the Kalahari.  The $129 room rate includes waterpark passes for up to 4 people.  Resort fees are not charged to attendees registering thru the Conference.  To receive these rates attendees must register before December 25th.

The goal of the associations sponsoring the conference is to provide pertinent information that will help attendees be successful in their operations.  Also, the conference provides an opportunity for networking between growers and business operators to build relationships that can be beneficial to both parties.  

"Harvesting knowledge, cultivating connections, producing quality and promoting success" This is what the board of the conference agrees. "They represent all the growers across Wisconsin and produce for and from Wisconsin to you. Your presence formally requested." Melissa Brand-Event Coordinator.

In an effort to allow as many attendees as possible to participate, the WFFVC continues to be value-priced.  Registration for the Conference is just $85 per person.  Register today at https://freshfruitvegetable.org/ or call 262-206-8442 for more information.